Reasons Why You Should Use a M&A Advisor

The M&A Advisor:

1. Will provide high benefit relative to the cost.
2. Is not emotionally tied to company
- so maintains objectivity.
3. Can recast financials to increase the value.
4. Can prepare written valuation including comparables in your SIC industry.
5. Can prepare professional and comprehensive Descriptive Offering Report.
6. Can prepare the Marketing Plan with timetable.
7. Allows you to continue focusing on operating your business.
8. Can independently coordinate activities of specialists and advisors:
    CPA/accountant Insurance agent/carrier
    Real estate landlord Escrow officer
    M&A transaction lawyer Financial planner
    Tax lawyer Estate lawyer
    Lender/broker
9. Can allow you to be the “back stop” in negotiations.
10. Acts as a middleman (buffer) between the parties.
11. Allows you more time to make reasonable decisions.
12. Possesses strong negotiating skills.
13. Can understand and react better to emotional issues.
14. Has relations with other professionals in M&A business.
15. Understands financing alternatives.
16. Has contacts for arranging financing needs of buyer.
17. Has database of thousands of potential buyers
  - private equity groups
  - venture capital
  - registered buyers.
18. Can utilize multiple modes (direct mail, email, advertising, internet listing, phone follow-up,
personal contacts, conferences) for marketing your company.
19. Has better understanding of M&A process and timing.
20. Can add creditability to growth plans/budget.
21. Has appreciation of tax ramifications and has relationships with experts.
22. Optimizes the value and terms of the transaction.
23. Can evaluate offers and counsel on counters.
24. Understands value of goodwill.
25. Can perform discounted cash flows using buyer’s assumptions.
26. Can describe the company’s past results but emphasize the future opportunity.
27. Can use pleasant persistence to keep buyer focused.
28. Can effectively screen interest and capability of potential buyers.
29. Increases seriousness and professionalism.
  - Eliminates bottom feeders
30. Will schedule showings with interested buyers after they sign the Non Disclosure Agreement.
31. Can evaluate the pros and cons of various alternatives.
32. May belong to the IBBA, International Business Brokers Association, and M&A Source for
    contacts and training.
33. Can contact potential buyers nationwide and international.
34. Can assist in due diligence preparation.
35. Will be more sensitive to confidentiality.